YouTube CTV data is coming to Video Metrix Multi-Platform!

YouTube CTV data is coming to Video Metrix Multi-Platform!

Currently we report YouTube data for Desktop and Mobile platforms in Video Metrix Multi-Platform. We will now also be reporting YouTube for the CTV platform in VMX MP U.S. Market. U.S CTV Data will be reported at the person-level by accounting for co-viewing. Total Digital Video (TDV) will de-duplicate across Desktop, Mobile and CTV platforms. This will allow for a full picture of YouTube delivery across all platforms in VMX MP (Desktop, Mobile and CTV).  

YouTube CTV will begin contributing to Video Metrix Multi-Platform U.S. Data starting with June 2024 data (to be released in July 2024).  

Please reach out to your Comscore support team if you have any questions about this enhancement.