Overview
The Plan Metrix Consumer Target Profile allows users to delve further into a target demographic and their online and offline activities. This report allows you to create one target and cross this with a range of other targets but does not permit you to add in a Media entity or website for segmentation purposes. Media planners and buyers create the base target audience, define how they would like to further segment this target, and select the category of Plan Metrix targets to learn more about how one target interacts with another.
Report Set Up
Data SourceData Source determines the platforms included in the data set. These selections will vary by product, market, and your current subscription. |
Audience GeographyThe Key Measures report is available in many markets worldwide. Any markets to which you subscribe will be listed in the drop down.
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Beta DataStandard data is the default selection and the "Data of Record" for all reporting. Beta data is only available for validation and testing purposes in advance of methodological changes or reporting improvements. This is not the formal “Data of Record” and as such should not be used for analysis purposes. |
MonthChoose the time period that best aligns with your analysis.
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Base AudienceEdit to select a single demographic data point as the base of the report. Total Audience is the default.
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Target Audience (columns)Edit to select which of the target audience data points to analyze as the column(s) in your report. |
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Target Audience (rows)Edit to select which of the target audience data points to cross tabulate with your Target Audience (columns) |
MetricsChoose all of the measures you want to analyze for each reported entity. If you do not want to add or remove any measures, a default set will run. Default measure sets vary by report and product. |
For additional help with building your custom Plan Metrix target audiences, visit this article.
Report Output
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